Salsa Boy

I always liked cooking. As a kid, when i came back from kindergarten and my mother was cooking i always took a chair to be able to reach the kitchen counter top and helped cooking - i always wanted to know more about what she was doing. Later i became a graphic designer and worked in that field for 20 years until i was completely fed up with all aspects of the business apart from designing itself. Something like 8 years ago i realized i will not do this job forever. In the meantime my love for cooking and chili sauces became a serious hobby. Then 2023 i decided to live of my savings and start my own chili sauces business. And that is when the journey began... 2,5 years and many setbacks later i finally have everything in place to get started. Recipes, production process, a sauce line-up, a brand, design, bottles, labels, sales material and displays for sales. My first official brand release was at the Berlin chili Fest May 2025 where i sold my first 2 types of sauces. Now i am working on the release of the next 2.